3 ms·

The Windows 8 pricing does seem to support the theory that Microsoft knew it wasn't good. The non-upgrade version was much cheaper than it was for previous iter

• sliverstorm 13y ago
  Or it could just be an attempt to reduce "barriers to entry". Get aggressive on pricing to accelerate adoption on something that is very different and thus (as history shows) a hard sell.
• GSimon 13y ago
  Yea but you take that also as them needing to compensate for the loss of sales, so a higher price for less volume. Or you could take it one step further and suggest they did it so that less people would buy it (because of the higher cost), thus making Windows 9 that much more appealing in comparison.