The point is to attract new developers who may be interested in Scala to Coursera as well as showing their expertise in the language. I definitely think this w

The point is to attract new developers who may be interested in Scala to Coursera as well as showing their expertise in the language. I definitely think this works, but it's a very obvious strategy as many others have called out. I think a better tactical recruiting strategy would be to open source some Scala based projects. If you look at Coursera's GitHub repository[1], they aren't giving anything back compared to a company like Mesosphere[2] that offers multiple open-source Scala projects. As a developer, I want to work where people are building cool things, not where a team is married to a language or platform. [1] - https://github.com/coursera https://github.com/coursera [2] - https://github.com/mesosphere https://github.com/mesosphere