I think you are slightly underplaying the challenges of making one of the biggest domain changes ever. Yes, the technical details are not too complex. But the

I think you are slightly underplaying the challenges of making one of the biggest domain changes ever. Yes, the technical details are not too complex. But the risk is massive and the legwork still considerable. If you work for a very large website and want to change domain you will have been following The Guardian's move closely.