Their numbers imply that not only is Candy Crush much bigger than their other games, it is more effective per-user in engagement and revenue as well. So they ru

Their numbers imply that not only is Candy Crush much bigger than their other games, it is more effective per-user in engagement and revenue as well. So they run a real risk (which they acknowledge in the filing) that dilution of their player base with more games in the same genres may actually hurt their business. However, cross-promoting games in different genres will be much less effective.