6 ms·
I don't think so but they have a direct avenue to advertise new games in CandyCrush to millions of players.
by johnward 13y ago
I don't think so but they have a direct avenue to advertise new games in CandyCrush to millions of players.
- Jare 13y agoTheir numbers imply that not only is Candy Crush much bigger than their other games, it is more effective per-user in engagement and revenue as well. So they run a real risk (which they acknowledge in the filing) that dilution of their player base with more games in the same genres may actually hurt their business. However, cross-promoting games in different genres will be much less effective.