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I’m curious — per Zynga comparision — have they been able to replicate their success with Candy Crush Saga?
by bertil 13y ago
I’m curious — per Zynga comparision — have they been able to replicate their success with Candy Crush Saga?
- johnward 13y agoI don't think so but they have a direct avenue to advertise new games in CandyCrush to millions of players.
- Jare 13y agoTheir numbers imply that not only is Candy Crush much bigger than their other games, it is more effective per-user in engagement and revenue as well. So they run a real risk (which they acknowledge in the filing) that dilution of their player base with more games in the same genres may actually hurt their business. However, cross-promoting games in different genres will be much less effective.