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Ah, another round of crash-and-burn, Zynga style. This will be fun to watch.
by Dirlewanger 13y ago
Ah, another round of crash-and-burn, Zynga style. This will be fun to watch.
- bertil 13y agoI’m curious — per Zynga comparision — have they been able to replicate their success with Candy Crush Saga?
- johnward 13y agoI don't think so but they have a direct avenue to advertise new games in CandyCrush to millions of players.
- Jare 13y agoTheir numbers imply that not only is Candy Crush much bigger than their other games, it is more effective per-user in engagement and revenue as well. So they run a real risk (which they acknowledge in the filing) that dilution of their player base with more games in the same genres may actually hurt their business. However, cross-promoting games in different genres will be much less effective.
- deletes 13y agoI'm not so sure. The puzzle matching games are easier to grasp than Zynga's ville-type games. I'm trying to say that games from King have a lower common denominator.
- Dirlewanger 13y agoThey definitely do, yet since Zynga was on top of Facebook, seeing friends play the game and shoving shit in their face made people play as well. I actually forgot that we're talking about mobile applications here. Not sure if Candy Crush and stuff is directly on Facebook...maybe they will be more successful than Zynga.