I mean, it's good to have write ups that speak to the broader point that an idea by itself can have inherent value and then it ceases to have value if you don't

I mean, it's good to have write ups that speak to the broader point that an idea by itself can have inherent value and then it ceases to have value if you don't execute on it. Maybe thinking about ideas like a limited time coupon is probably the best way to summarize the idea vs execution debate, in my mind.