Remember though: doctors are the ones who bring the dollars into medical centers. It is very easy to draw a line from an individual "rockstar" surgeon to the re

Remember though: doctors are the ones who bring the dollars into medical centers. It is very easy to draw a line from an individual "rockstar" surgeon to the revenue they bring in. It is also the core mission of a healthcare organization to treat people, so doctors and nurses are the primary focus. There are enormous opportunities for software to make a difference, but this is hard to quantify except in very extreme circumstances (e.g. identifying systematic billing errors).