No one claimed this business wasn't real. I think you are the one that is the fashion victim that wants everything to have the same label. Honestly, you can pro

No one claimed this business wasn't real. I think you are the one that is the fashion victim that wants everything to have the same label. Honestly, you can probably define a startup as a company that hasn't figured out and proven their business model yet — clearly he doesn't meet that criteria. Below you will find a comment by the OP that suggests he is going to really scale the business by expanding the offering and focusing on it. Probably using the revenue he is generating. Which is awesome — no need for VCs for his business as it was profitable from day 2. For this next tier of growth though, it probably will be a startup, one where he isn't sure whether the investment will pay off or not. If you ask me, that is the essence. Once you've figured that out, it isn't really a startup anymore.