IMHO, your last paragraph really is the difference between a lifestyle business and a startup. I'm not disrespecting the choice at all, just a different set of

IMHO, your last paragraph really is the difference between a lifestyle business and a startup. I'm not disrespecting the choice at all, just a different set of goals. Based on the set of customers you have and domain expertise I'm not sure why you aren't throwing everything behind this business. Anyway, good luck!