Unlike the other respondants, I am going to be supportive but still a bit critical. They do have a point that when "cool" is too narrowly defined, everyone mis

Unlike the other respondants, I am going to be supportive but still a bit critical. They do have a point that when "cool" is too narrowly defined, everyone misses out. But that being said, what is missing in our society right now is a more reasonable form of this, which says "invest in your children's businesses, help them achieve success, and see your children's economic life as your retirement plan." Your kids may have their own lives, and very often they are going to get to define what 'cool' means. But if there is mutual support there, they are far more likely to succeed.