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Facebook has a policy where you must target dating-related ads to people who are not in a relationship. See: https://www.facebook.com/help/143949649021372 http
by patio11 13y ago
Facebook has a policy where you must target dating-related ads to people who are not in a relationship. See: https://www.facebook.com/help/143949649021372 https://www.facebook.com/help/143949649021372
What you're experiencing post-breakup is merely Facebook normal mode, which your girlfriend was protecting you from. (I'm aware of the targeting rule due to work on Internet advertising and aware of Facebook normal mode due to being a single 20-something male for the majority of my Facebook history.)
There's nobody at Facebook who said "Single? Hit him with all the dating ads!", it's an emergent consequence of that policy rule, auction-esque mechanisms for ad placement, and the measurable behavior of most people demographically similar to you, which is that they click on cleavage but buy virtually nothing as a result of Facebook ads.
- goblin89 13y agoThat's interesting. Still, it doesn't sound too unlikely if Facebook allowed targeting ads to those who just broke up. For example, when you target your Facebook ad you can pick those who have just traveled somewhere, or even “intenders”—those, I assume, who only think about traveling. You can also target your ads to people in long-distance relationships already. There seems to be no way to specify that explicitly in your Facebook profile, and yet Facebook provides the category for advertisers.
- deleted 13y ago[deleted]
- jchendy 13y agoThat's pretty interesting. Any idea why the dating sites can't target both men and women? > The "Sex" targeting parameter must be set to either "Men" or "Women" and cannot be both
- krcz 13y agoWhy do they disallow targetting people in open relationships?