My last personal project was a fan site for an MMORPG where I was doing around 250k monthly uniques before the game tanked. Promoting it was just a matter of e

My last personal project was a fan site for an MMORPG where I was doing around 250k monthly uniques before the game tanked. Promoting it was just a matter of establishing a presence on the official forums prelaunch, looking at referrers and extending the presence to other sites that were generating traffic. My last commercial project was an OTT IPTV startup which we mainly promoted through adwords, some premium online ads in our target demographic, and doing interviews with media outlets that were serving that demographic. In terms of CPA adwords were by far the most cost effective. My current project is in the entertainment. We are looking to get buy in from a couple of prominent people in the space before we go live and expect that a "we like it" from them will give us critical mass very quickly.