I am not sure why this is such a big deal as to pop to the top for at least the 3rd time now. FF is open source, if the adds get really bothersome, it will get

I am not sure why this is such a big deal as to pop to the top for at least the 3rd time now. FF is open source, if the adds get really bothersome, it will get forked by someone and adds will get removed. What's the big deal. Someone has top pay for development, and they don't get paid as much from search engine traffic with Chrome taking up good chunk of the market share.