Perhaps the reason a large portion of the traffic is direct, social etc. is you're far better optimized in these areas. Based on your other comments it seems l

Perhaps the reason a large portion of the traffic is direct, social etc. is you're far better optimized in these areas. Based on your other comments it seems like you really know what you're doing in these spaces. I'm no expert, but based on all the positive feedback, capturing organic search traffic could help you kill it. Show them and they'll stick.