He outlines a simple methodology for you to get out there, early, as soon as you start development on your first product concept, and get validation from the ma

He outlines a simple methodology for you to get out there, early, as soon as you start development on your first product concept, and get validation from the marketplace. The fact is: almost every startup makes bad assumptions about what their customers want, or who the customer for their product is. Steve's methodology takes it for granted that you are probably wrong about things, and incorporates customer feedback into your product development from day one. Most of the existing product development literature fails to address the fact that most startups fail because they build something their customers don't want to buy.