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For Briefmetrics[0], first 10 users were basically the people I was building the product for. About half of those immediately and enthusiastically converted to
by shazow 13y ago
For Briefmetrics[0], first 10 users were basically the people I was building the product for. About half of those immediately and enthusiastically converted to paying customers.
The next 100 were friends, people who follow me on Twitter/Facebook, and Show HN[1]/Show Lobsters[2]/Show Reddit[3]. Got a few more paid customers from this segment but the conversion rate was not great at all.
Now I'm working on the next 1,000 which will probably involve some "real press coverage" and some reviews on niche blogs or guest posts. This part has been the hardest for me and would love any advice/intros.
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[0] Briefmetrics [https://briefmetrics.com/ https://briefmetrics.com/], email summaries of your Google Analytics.
[1] Show HN [https://news.ycombinator.com/item?id=6641385 https://news.ycombinator.com/item?id=6641385], which annoyingly got flagged pretty early on and never got any traction. Considering doing another Show HN, but kind of worried about annoying the HN hivemind.
[2] Show Lobsters [https://lobste.rs/s/ppcmud/show_lobsters_i_built_briefmetrics_to_remove_the_pain_of_using_google_analytics https://lobste.rs/s/ppcmud/show_lobsters_i_built_briefmetric...], some good feedback, this went as well as I could have hoped for the size of the audience. Been really enjoying the Lobsters community.
[3] Show Reddit [http://www.reddit.com/r/analytics/comments/1uk9na/briefmetrics_simple_overview_of_your_google/ http://www.reddit.com/r/analytics/comments/1uk9na/briefmetri...] Got a chunk of visitors, but all the comments were from people I knew so the feedback was a bit of an echochamber.
- mgl 13y agoHow would you describe your actual paying client?
- shazow 13y agoHow do you mean? My target customer audience? Right now it falls into two groups across two dimensions: 1a. Small-medium businesses 1b. Individuals with many web projects 2a. Already use the Google Analytics frontend regularly but feel that this recurring process is too cumbersome (often 20-40 clicks per property) and would rather have email reports to save time/effort. 2b. Have GA and like the idea of it, but never remember to check it regularly so they miss out on the value of analytics unless they get regular email reports.
- mgl 13y agoYou should find people with such problems on Digital Point, Flippa and obviously here.
- shazow 13y agoDigital Point is a great lead, thanks! Why do you think Flippa? I imagine people looking to get rid of their property for money are less likely to pay to monitor its analytics? Then again, it could be a good audience for people who own multiple properties.
- mgl 13y agoExactly, I guess a solid number of Flippa users own multiple websites for profit, so they should be interested in tight control of stats. You may also e.g. post a sell offer for your web app and a) a number of your target clients will see your pitch, b) you may end with a nice exit at an early stage, so only good things may happen! ;)
- shazow 13y agoHah very crafty. I'll consider it. :) Thanks for the outside-of-the-box suggestion. Btw, I liked your LinkedIn suggestion in the other thread, going to try that too.