4 ms·

Here's a tactic that has worked for me so far 1. Set up a blog on your domain 2. write 20+ articles on industry-related topics (this alone will bring in some

Here's a tactic that has worked for me so far 1. Set up a blog on your domain 2. write 20+ articles on industry-related topics (this alone will bring in some traffic) 3. get a number of emails from prospective customers 4. write a PERSONALIZED email to everyone on the list and ask if they are interested in an interview to be published on your blog. Offer a link from your blog as additional incentive My response rate so far was >80%

agilebyte 13y ago
When you write the articles, do you SEO on questions that people may ask in their searches or just write general articles not necessarily pushing your product?
- itengelhardt 13y ago
  I do both. Sometimes I look for long tail keywords (< 200 local exact match searches in Google's Keyword Planner tool). I then write mildly optimized posts for that. On other days I am like "that should be an interesting topic and I want to write about it". When I do this I don't even think about SEO.
  - agilebyte 13y ago
    Thank you Christoph and best of luck to you and your projects.
dclara 13y ago
Good for you to have such high response rate. I learned the first two tactics from other people and applied it to my project. My blog posts usually have some hits everyday without prospects. I think my blogs did help some people and brings interesting topics. Unfortunately no luck. I'd appreciate if you can give me any input. Here is the blog: http://bingobo.info/blog/ http://bingobo.info/blog/.
pairing 13y ago
"3. get a number of emails from prospective customers" Can you elaborate on this step? How are getting these emails?
- patio11 13y ago
  Typically, you swap them their email address for something they'd presumably want. Instant download of a white paper, one-month free course delivered over email about $FOO, etc.
- itengelhardt 13y ago
  Patrick already mentioned the best way to get email addresses. However, for my use case (i.e. emailing cold contacts) you usually don't get their address handed to you. I just looked them up with a combination of Yellow Pages and Google-Fu. Now that I think of it, I could probably ask the people on my list for interviews. Thanks for the idea, Patrick :-)

agilebyte 13y ago

When you write the articles, do you SEO on questions that people may ask in their searches or just write general articles not necessarily pushing your product?

itengelhardt 13y ago
I do both. Sometimes I look for long tail keywords (< 200 local exact match searches in Google's Keyword Planner tool). I then write mildly optimized posts for that. On other days I am like "that should be an interesting topic and I want to write about it". When I do this I don't even think about SEO.
- agilebyte 13y ago
  Thank you Christoph and best of luck to you and your projects.

dclara 13y ago

Good for you to have such high response rate. I learned the first two tactics from other people and applied it to my project. My blog posts usually have some hits everyday without prospects. I think my blogs did help some people and brings interesting topics. Unfortunately no luck. I'd appreciate if you can give me any input. Here is the blog: http://bingobo.info/blog/ http://bingobo.info/blog/.

pairing 13y ago

"3. get a number of emails from prospective customers" Can you elaborate on this step? How are getting these emails?

patio11 13y ago
Typically, you swap them their email address for something they'd presumably want. Instant download of a white paper, one-month free course delivered over email about $FOO, etc.
itengelhardt 13y ago
Patrick already mentioned the best way to get email addresses. However, for my use case (i.e. emailing cold contacts) you usually don't get their address handed to you. I just looked them up with a combination of Yellow Pages and Google-Fu. Now that I think of it, I could probably ask the people on my list for interviews. Thanks for the idea, Patrick :-)