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In the EU google owns search, lock, stock and barrel. If you aren't on google, if you aren't buying their traffic or aren't on top of their results, you almost
by mattmanser 13y ago
In the EU google owns search, lock, stock and barrel. If you aren't on google, if you aren't buying their traffic or aren't on top of their results, you almost aren't operating in the EU.
Google essentially now owns the high street in every town and city across the EU.
It's not that the consumers have no choice, it's that the companies have no choice.
And then Google were doing the equivalent of putting up their own stores IN FRONT OF existing stores. They'd just set their store up in front of competitors. And the competitors can't complain as google can, with a click of their fingers, make their store just disappear off into the Himalayas.
If there's ever a clear shut and closed case of exploitation of a monopoly and the need for government intervention, this was it. And I don't think it goes far enough.
Can any of us estimate how much damage MS did with IE and Embrace Extend Extinguish? Millions, Billions or Trillions? Would the internet technologies be 1, 2 or 5 years ahead? How much more would businesses have been productive if MS hadn't done so much damage to other software companies using their monopoly for a few billion profit? If it's even 1% more productive, we are talking trillions.
That's where we are right now with Google.
At least this time the reaction seems to have been much faster.