3 ms·
I might be missing something. The article headline says that Veritasium "got it all wrong", but I'm struggling to see what it is exactly that they got wrong.
by geocar 13y ago
I might be missing something. The article headline says that Veritasium "got it all wrong", but I'm struggling to see what it is exactly that they got wrong.
There's this part:
> For starters, there’s a stunning lack of anything like testing. In fact, the lack of success that led to the irate video blogger’s claims of “fraud” is largely due to a lack of proper understanding when it comes to vital components of digital marketing like testing and targeting.
which is given without justification or evidence.
In fact, when it ends on:
> "It’s also important to note that Facebook does need to “clean up the pool” a little bit. Then implement some of the same type of fraudulent chargebacks that Google AdWords has now – which are a direct result of fraudulent clicks during the early days of paid search advertising."
makes it sound like Veritasium got it exactly right. What am I missing here?