Unlike 'mozilla' or 'persona', firefox is a household name. I think people would be willing to sign up for "firefox identity" to use around the web, and the per

Unlike 'mozilla' or 'persona', firefox is a household name. I think people would be willing to sign up for "firefox identity" to use around the web, and the persona project should capitalize on that. People use fb connect because of the combination of ease-of-use and trust. Persona has the ease-of-use but users don't recognize it as trustable. What is needed to push it further is a landing page to "create firefox identity" and a campaign to push it as "the nonprofit, safe authentication provider". Instead of trying to make the protocol completely transparent, it had better be promoted as a recognizable identity provider Couple that with spreading persona servers as far away from the NSA as possible and transparency that guarantees that data are not being logged by mozilla, and i can see "firefox connect" being a legitimate fbconnect and twitter-sign-in killer