3 ms·

Ask HN: Opposite of Conversion?

1 points by jakejake 13y ago

I'm trying to name some terms to track our customer analytics and was wondering if anybody knows "official" or recognized terms for the any of these...? 1. A demo who you fail to convert to paying customer 2. A paying customer who cancels 3. A customer who was cancelled and re-starts their subscription Thanks for any advice.

dontusually2 13y ago
You could call the first two of these attrition or drop-out. Differentiate by whether or not they were free or paid. For the third, it sounds like a case of (2) followed by a signup.
- jakejake 13y ago
  The term drop-out is what I was searching for, that will work nicely. Thank you!