> you'll only see invisible text for a maximum of 3 seconds "Even a few seconds' delay is enough to create an unpleasant user experience. Users are no longer i

> you'll only see invisible text for a maximum of 3 seconds "Even a few seconds' delay is enough to create an unpleasant user experience. Users are no longer in control, and they're consciously annoyed by having to wait for the computer. Thus, with repeated short delays, users will give up unless they're extremely committed to completing the task. The result? You can easily lose half your sales (to those less-committed customers) simply because your site is a few seconds too slow for each page."[1] [1] http://www.nngroup.com/articles/website-response-times/ http://www.nngroup.com/articles/website-response-times/