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The "NASCAR slide" can also appeal to emotions, as a form of peer pressure. "Oh I wanna be like the big guys, and the big guys use this, I should do what they d
by rmc 13y ago
The "NASCAR slide" can also appeal to emotions, as a form of peer pressure. "Oh I wanna be like the big guys, and the big guys use this, I should do what they do".
- mbesto 13y agoIn the enterprise world this is done via user groups - http://www.sap.com/communities/user-groups.html http://www.sap.com/communities/user-groups.html You'd be surprised how often competitors (let's say BP and Shell for example) make purchasing decision after discussions at user group events, simply "to keep up with the Jones's".
- rmc 13y ago"Nobody every got fired for buying IBM"