What did it get right? It can be useful and it's backed by a solid brand. Why did Persona fail to gain wide adoption? For the most obvious reason: because nobo

What did it get right? It can be useful and it's backed by a solid brand. Why did Persona fail to gain wide adoption? For the most obvious reason: because nobody cares. People don't want to use something new unless there's a pressing reason. Trivial conveniences don't cut it.