Really interesting story, haven't kept up with the series but definitely shows that "discount" customers are much different than "full price" customers in some

Really interesting story, haven't kept up with the series but definitely shows that "discount" customers are much different than "full price" customers in some cases. I have to comment, I went to the home page and had a hard time figuring out exactly what they do. I spent maybe 30 seconds on the page and ended up almost leaving. Turns out the letter from the owner at the bottom really nailed it home and I think might even be what our company needs right now.