"Developers are a notoriously bad group to sell software to" I sort of knew this when I started my startup but I was kind of surprised by how difficult it can

"Developers are a notoriously bad group to sell software to" I sort of knew this when I started my startup but I was kind of surprised by how difficult it can be. People will automatically make assumptions about what it can and can't do without even looking at it, because in their mind, what's possible is what they know. My copywriting for my website is certainly to be blamed but I also know this is a tough crowd to please. It's also why I'm more focused right now on getting the installer and documents ready so it can be integrated into their workflow. Speaking as a developer, we are pretty methodical in our thinking and we like to believe we are above marketing BS, so the only way to really sell to us is to prove it. And even this can be difficult as you still have to make it obvious to them that they can't create an equivalent solution in their spare time or be easily copied. I can't remember who said it on HN, but they mentioned "Iceberg Problem". People who think they can do something in a few weeks are usually so myopic that they can only see the tip of the iceberg. What they always fail to realize is the tip of the iceberg is just that, a tip. If you can make it more obvious to them that there is a huge piece of ice below the tip, you'll have a better chance of convincing them of your solutions value and difficulty to copy.