Because it did so well when it was still Dodgeball. Just make a better client and have it feel like a game instead of 'just another social network.' Brilliant.

Because it did so well when it was still Dodgeball. Just make a better client and have it feel like a game instead of 'just another social network.' Brilliant. Edit: And if I recall correctly, Dodgeball predated Twitter, which might be something to mull over in the context of their argument.