I accidentally burned some cycles in the world of political marketing and it is incredibly rigid. The general approach is spend your money to get KNOWN party v

I accidentally burned some cycles in the world of political marketing and it is incredibly rigid. The general approach is spend your money to get KNOWN party voters back to the polls. EG - make sure known republicans: (a) know you are the republican candidate (b) get to the polls And if you read the article Pandora is effectively leveraging a very boring, unoriginal approach to political marketing wrapped in great PR: "Pandora's inferences start with a user's ZIP Code, supplied at registration. So if 80% of citizens in a certain county voted for President Obama in 2012, Pandora assumes that 80% of people in the ZIP Codes in that county "lean Democrat." If the county voted twice for Obama, the algorithm pegs users in those ZIP Codes as likely to be "strong Democrats." Then there's some sprinkled in "algorithmic" work around user music preference. Which really I bet that buyers won't care that much about as they're too afraid of missing any known voters to want to take a risk on micro-targeting.