I dare say that if anything they can outpace established companies with technology and risk taking, that's one of the benefits of being small and unknown. What

I dare say that if anything they can outpace established companies with technology and risk taking, that's one of the benefits of being small and unknown. What will be harder is whether they can break into an industry dominated by "who you know, not what you know" and if they can build enough of a successful reputation and useful connections to compete.