> Perhaps it's because the dude himself claims, "I don't always drink beer..." Not only does he not always drink beer, but when he does, he only "prefers" Dos

> Perhaps it's because the dude himself claims, "I don't always drink beer..." Not only does he not always drink beer, but when he does, he only "prefers" Dos Equis. So vague and non-commital. What an enigma! Bill Murray's character isn't quite as cool, but the advert reminds me of The Life Aquatic With Steve Zizou.