I agree, I find them pretty offensive on several levels and they're all over Montreal right now. The province of Quebec is packed with micro-breweries and has

I agree, I find them pretty offensive on several levels and they're all over Montreal right now. The province of Quebec is packed with micro-breweries and has an enormous selection of excellent artisanal beers. People here like their beer: I've never seen anyone order a Bud here. They're going for the lowest possible denominator in a really tough market. In fact, it's almost like they're targeting adolescents, certainly 18 year old college kids. A summer camp staffed by cheerleaders? The more you think about it the more appalling it seems.