3 ms·
Quoted from that report: "AM/FM RADIO METHODOLOGY: Audience estimates for 48 large markets are based on a panel of people who carry a portable device called PPM
by pjtr 13y ago
Quoted from that report: "AM/FM RADIO METHODOLOGY: Audience estimates for 48 large markets are based on
a panel of people who carry a portable device called PPM that passively detects exposure
to content that contains inaudible codes embedded within the program content. Audience
estimates from the balance of markets and counties in the US are based on surveys of
people who record their listening in a written diary for a week.
The estimates in this report are based on RADAR and the National Regional Database.
RADAR reports national network radio ratings covering the US using both PPM and Diary
measurement and it is based on a rolling one-year average of nearly 400,000 respondents
aged 12+ per year. The National Regional Database reports national and regional radio
ratings for individual radio stations using both PPM and Diary measurement. It is published
twice a year and the annual sample is more than 600,000 respondents aged 12+.
NOTES: Listening to HD radio broadcasts, Internet streams of AM/FM radio stations and
Satellite Radio is included the Persons Using Radio estimates in this report where the tuning
meets our reporting and crediting requirements. Monthly Time Spent Listening is derived
by multiplying the weekly time spent listening estimate by 4.33 (the average number of
weeks in a calendar month)."
So 90% of people in a panel with a PPM (http://en.wikipedia.org/wiki/Portable_People_Meter http://en.wikipedia.org/wiki/Portable_People_Meter)
- nknighthb 13y agoThis doesn't meet any reasonable definition of "using" traditional radio. It doesn't even prove people are "listening to" or "hearing" traditional radio. Under this system, one person could "infect" hundreds of other people who aren't paying any attention to the noise. I could even be watching a movie with noise-isolating headphones on and it would still register if I were in range of somebody else's radio.