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It's a subset of 100% ;) http://dailycaller.com/2013/12/03/nielsen-more-than-90-percent-of-americans-listen-to-radio-each-week/ http://dailycaller.com/2013/12/

It's a subset of 100% ;) http://dailycaller.com/2013/12/03/nielsen-more-than-90-percent-of-americans-listen-to-radio-each-week/ http://dailycaller.com/2013/12/03/nielsen-more-than-90-perce...

ProAm 13y ago
Oh I totally misread your comment. I thought it was 90% each day, not each week. It still seems high to me, I bet there are more than 10% that are too young/old/sick to even use a radio.
- mathattack 13y ago
  Seems very high to me too but I don't own a car and I have a non-radio alarm. I wonder if they count things like office visits or internet streamed radio. I'd say we are outliers but many don't own cars.
pjtr 13y ago
Quoted from that report: "AM/FM RADIO METHODOLOGY: Audience estimates for 48 large markets are based on a panel of people who carry a portable device called PPM that passively detects exposure to content that contains inaudible codes embedded within the program content. Audience estimates from the balance of markets and counties in the US are based on surveys of people who record their listening in a written diary for a week. The estimates in this report are based on RADAR and the National Regional Database. RADAR reports national network radio ratings covering the US using both PPM and Diary measurement and it is based on a rolling one-year average of nearly 400,000 respondents aged 12+ per year. The National Regional Database reports national and regional radio ratings for individual radio stations using both PPM and Diary measurement. It is published twice a year and the annual sample is more than 600,000 respondents aged 12+. NOTES: Listening to HD radio broadcasts, Internet streams of AM/FM radio stations and Satellite Radio is included the Persons Using Radio estimates in this report where the tuning meets our reporting and crediting requirements. Monthly Time Spent Listening is derived by multiplying the weekly time spent listening estimate by 4.33 (the average number of weeks in a calendar month)." So 90% of people in a panel with a PPM (http://en.wikipedia.org/wiki/Portable_People_Meter http://en.wikipedia.org/wiki/Portable_People_Meter)
- nknighthb 13y ago
  This doesn't meet any reasonable definition of "using" traditional radio. It doesn't even prove people are "listening to" or "hearing" traditional radio. Under this system, one person could "infect" hundreds of other people who aren't paying any attention to the noise. I could even be watching a movie with noise-isolating headphones on and it would still register if I were in range of somebody else's radio.

It's a subset of 100% ;) http://dailycaller.com/2013/12/03/nielsen-more-than-90-percent-of-americans-listen-to-radio-each-week/ http://dailycaller.com/2013/12/03/nielsen-more-than-90-perce...

ProAm 13y ago

Oh I totally misread your comment. I thought it was 90% each day, not each week. It still seems high to me, I bet there are more than 10% that are too young/old/sick to even use a radio.

mathattack 13y ago
Seems very high to me too but I don't own a car and I have a non-radio alarm. I wonder if they count things like office visits or internet streamed radio. I'd say we are outliers but many don't own cars.

pjtr 13y ago

Quoted from that report: "AM/FM RADIO METHODOLOGY: Audience estimates for 48 large markets are based on a panel of people who carry a portable device called PPM that passively detects exposure to content that contains inaudible codes embedded within the program content. Audience estimates from the balance of markets and counties in the US are based on surveys of people who record their listening in a written diary for a week. The estimates in this report are based on RADAR and the National Regional Database. RADAR reports national network radio ratings covering the US using both PPM and Diary measurement and it is based on a rolling one-year average of nearly 400,000 respondents aged 12+ per year. The National Regional Database reports national and regional radio ratings for individual radio stations using both PPM and Diary measurement. It is published twice a year and the annual sample is more than 600,000 respondents aged 12+. NOTES: Listening to HD radio broadcasts, Internet streams of AM/FM radio stations and Satellite Radio is included the Persons Using Radio estimates in this report where the tuning meets our reporting and crediting requirements. Monthly Time Spent Listening is derived by multiplying the weekly time spent listening estimate by 4.33 (the average number of weeks in a calendar month)." So 90% of people in a panel with a PPM (http://en.wikipedia.org/wiki/Portable_People_Meter http://en.wikipedia.org/wiki/Portable_People_Meter)

nknighthb 13y ago
This doesn't meet any reasonable definition of "using" traditional radio. It doesn't even prove people are "listening to" or "hearing" traditional radio. Under this system, one person could "infect" hundreds of other people who aren't paying any attention to the noise. I could even be watching a movie with noise-isolating headphones on and it would still register if I were in range of somebody else's radio.