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I went to a talk at Pandora couple weeks ago and Tim Westergren said that 90% of Americans still use (traditional) radio every week. I doubt music companies are

I went to a talk at Pandora couple weeks ago and Tim Westergren said that 90% of Americans still use (traditional) radio every week. I doubt music companies are trying to get the indie stations to go out of business -- they go out of business because they don't play the hits (thus it's harder to gain a huge user base + monetize).

ProAm 13y ago
90% has to be a subset of something, there is no way 297 million Americans use the radio. I bet it is something like 90% of automobile drivers use the radio, I never heard the radio outside of cars these days. Even most businesses use some sort of streaming for their music these days.
- fourstar 13y ago
  It's a subset of 100% ;) http://dailycaller.com/2013/12/03/nielsen-more-than-90-percent-of-americans-listen-to-radio-each-week/ http://dailycaller.com/2013/12/03/nielsen-more-than-90-perce...
  - ProAm 13y ago
    Oh I totally misread your comment. I thought it was 90% each day, not each week. It still seems high to me, I bet there are more than 10% that are too young/old/sick to even use a radio.
    - mathattack 13y ago
      Seems very high to me too but I don't own a car and I have a non-radio alarm. I wonder if they count things like office visits or internet streamed radio. I'd say we are outliers but many don't own cars.
  - pjtr 13y ago
    Quoted from that report: "AM/FM RADIO METHODOLOGY: Audience estimates for 48 large markets are based on a panel of people who carry a portable device called PPM that passively detects exposure to content that contains inaudible codes embedded within the program content. Audience estimates from the balance of markets and counties in the US are based on surveys of people who record their listening in a written diary for a week. The estimates in this report are based on RADAR and the National Regional Database. RADAR reports national network radio ratings covering the US using both PPM and Diary measurement and it is based on a rolling one-year average of nearly 400,000 respondents aged 12+ per year. The National Regional Database reports national and regional radio ratings for individual radio stations using both PPM and Diary measurement. It is published twice a year and the annual sample is more than 600,000 respondents aged 12+. NOTES: Listening to HD radio broadcasts, Internet streams of AM/FM radio stations and Satellite Radio is included the Persons Using Radio estimates in this report where the tuning meets our reporting and crediting requirements. Monthly Time Spent Listening is derived by multiplying the weekly time spent listening estimate by 4.33 (the average number of weeks in a calendar month)." So 90% of people in a panel with a PPM (http://en.wikipedia.org/wiki/Portable_People_Meter http://en.wikipedia.org/wiki/Portable_People_Meter)
    - nknighthb 13y ago
      This doesn't meet any reasonable definition of "using" traditional radio. It doesn't even prove people are "listening to" or "hearing" traditional radio. Under this system, one person could "infect" hundreds of other people who aren't paying any attention to the noise. I could even be watching a movie with noise-isolating headphones on and it would still register if I were in range of somebody else's radio.
rblatz 13y ago
CD101 (CD1025) in Columbus is as indie as they come. Independently owned and operated, playing indie and alt rock. They are doing awesome and are a true jewel for the city. If indie radio can make it in Ohio why are so many other stations having so much trouble?
- fourstar 13y ago
  I'm not saying correlation == causation, however, there are something like 55k college students who are probably more of the target demographic for that particular genre making up a big portion of the listening audience.
- bmm6o 13y ago
  Radio in LA is an absolute embarrassment. My theory is that the Clear Channels fight over and dominate (and homogenize) the larger markets and it's only in smaller markets where independent radio can survive.

ProAm 13y ago

90% has to be a subset of something, there is no way 297 million Americans use the radio. I bet it is something like 90% of automobile drivers use the radio, I never heard the radio outside of cars these days. Even most businesses use some sort of streaming for their music these days.

fourstar 13y ago
It's a subset of 100% ;) http://dailycaller.com/2013/12/03/nielsen-more-than-90-percent-of-americans-listen-to-radio-each-week/ http://dailycaller.com/2013/12/03/nielsen-more-than-90-perce...
- ProAm 13y ago
  Oh I totally misread your comment. I thought it was 90% each day, not each week. It still seems high to me, I bet there are more than 10% that are too young/old/sick to even use a radio.
  - mathattack 13y ago
    Seems very high to me too but I don't own a car and I have a non-radio alarm. I wonder if they count things like office visits or internet streamed radio. I'd say we are outliers but many don't own cars.
- pjtr 13y ago
  Quoted from that report: "AM/FM RADIO METHODOLOGY: Audience estimates for 48 large markets are based on a panel of people who carry a portable device called PPM that passively detects exposure to content that contains inaudible codes embedded within the program content. Audience estimates from the balance of markets and counties in the US are based on surveys of people who record their listening in a written diary for a week. The estimates in this report are based on RADAR and the National Regional Database. RADAR reports national network radio ratings covering the US using both PPM and Diary measurement and it is based on a rolling one-year average of nearly 400,000 respondents aged 12+ per year. The National Regional Database reports national and regional radio ratings for individual radio stations using both PPM and Diary measurement. It is published twice a year and the annual sample is more than 600,000 respondents aged 12+. NOTES: Listening to HD radio broadcasts, Internet streams of AM/FM radio stations and Satellite Radio is included the Persons Using Radio estimates in this report where the tuning meets our reporting and crediting requirements. Monthly Time Spent Listening is derived by multiplying the weekly time spent listening estimate by 4.33 (the average number of weeks in a calendar month)." So 90% of people in a panel with a PPM (http://en.wikipedia.org/wiki/Portable_People_Meter http://en.wikipedia.org/wiki/Portable_People_Meter)
  - nknighthb 13y ago
    This doesn't meet any reasonable definition of "using" traditional radio. It doesn't even prove people are "listening to" or "hearing" traditional radio. Under this system, one person could "infect" hundreds of other people who aren't paying any attention to the noise. I could even be watching a movie with noise-isolating headphones on and it would still register if I were in range of somebody else's radio.

rblatz 13y ago

CD101 (CD1025) in Columbus is as indie as they come. Independently owned and operated, playing indie and alt rock. They are doing awesome and are a true jewel for the city. If indie radio can make it in Ohio why are so many other stations having so much trouble?

fourstar 13y ago
I'm not saying correlation == causation, however, there are something like 55k college students who are probably more of the target demographic for that particular genre making up a big portion of the listening audience.
bmm6o 13y ago
Radio in LA is an absolute embarrassment. My theory is that the Clear Channels fight over and dominate (and homogenize) the larger markets and it's only in smaller markets where independent radio can survive.