You're making us feel like marketing geniuses. :) The reporter is actually a Beeminder user, which is how he knew about me and Bethany and our craziness, and he

You're making us feel like marketing geniuses. :) The reporter is actually a Beeminder user, which is how he knew about me and Bethany and our craziness, and he was happy to agree to our stipulation that the article link to Beeminder. So I guess no tips on how to actually orchestrate something like this. Last year we had our biggest press coup just by having our phone number at the bottom of beeminder.com. Southwest Airlines inflight magazine called us after trying and failing to find a number for our competitor, GymPact. I guess that's the real tip here: be so crazy that journalists seek you out. :)