3 ms·
Hard liquor or alcopops. I read it as targeting men who don't really like beer, but drink it sometimes to fit in. "Drink Dos Equis: it doesn't suck as much as
by dmoney 17y ago
Hard liquor or alcopops. I read it as targeting men who don't really like beer, but drink it sometimes to fit in. "Drink Dos Equis: it doesn't suck as much as other beers."
- gaius 17y agoAdvertising to men who drink alcopops or cider is very different, it's much less traditionally masculine and much more, ermm, metrosexual. I don't imagine there's much crossover.