The ad campaign does flow through well on radio. I heard this one the other day and I knew right away that it was a Dos Equis. "Most songs about love are writt

The ad campaign does flow through well on radio. I heard this one the other day and I knew right away that it was a Dos Equis. "Most songs about love are written for him, about him, or by him. He'd never initiate a conversation about the weather, even in a typhoon. He's against cruelty to animals, but isn't afraid to issue a stern warning. Whatever side of the tracks he's currently on is the right side. If he crossed them, he would still be the right side. He won the same lifetime achievement award twice."