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I agree. I love these commercials. Perhaps it's because the dude himself claims, "I don't always drink beer..." Which, perhaps counter-intuitively, ends up bein

I agree. I love these commercials. Perhaps it's because the dude himself claims, "I don't always drink beer..." Which, perhaps counter-intuitively, ends up being a more powerful endorsement than if he unrealistically only and always drank their beer. The Indiana Jones/James Bond antics the character has lived through are hilarious. It's like, "what if these super heroic people from the movies actually existed - and what would they be like in retirement?"

teamonkey 17y ago
> Perhaps it's because the dude himself claims, "I don't always drink beer..." Not only does he not always drink beer, but when he does, he only "prefers" Dos Equis. So vague and non-commital. What an enigma! Bill Murray's character isn't quite as cool, but the advert reminds me of The Life Aquatic With Steve Zizou.