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It's also interesting that he always says, "I don't always drink beer, but..." I suppose that they are targeting men that mostly drink hard liquor?
by joeyo 17y ago
It's also interesting that he always says, "I don't always drink beer, but..." I suppose that they are targeting men that mostly drink hard liquor?
- mrtron 17y agoI think it is more aimed at making him look very sophisticated. He is above always drinking beer.
- JimmyL 17y agoI don't read it that way. I think it's part of the character in the ads - for lack of a better word, he's too cool to always drink beer, and to always drink one particular brand. Doing so wouldn't be very...interesting of him. Similar to what the article suggests: But the most interesting man hasn't actually been conceived as a brand icon a la Mr. Clean or Ronald McDonald. He's more like a celebrity endorser. One who happens to be fictional. He doesn't shill with brio for the simple reason that it would undercut his claim to awesomeness. The most interesting man in the world, by definition, would not be found enthusiastically endorsing a mass-market consumer product. I think it's also designed to be a link that the guys watching the ad can hook onto. Most guys (and this ad is squarely aimed at guys) won't only drink beer at a bar, and if they do, they won't generally only have one type. So if you follow the analysis that he's a celebrity endorsement, what he's saying is Interesting people - like yourself - vary what they drink, so when it comes to beer, try this one.
- dmoney 17y agoHard liquor or alcopops. I read it as targeting men who don't really like beer, but drink it sometimes to fit in. "Drink Dos Equis: it doesn't suck as much as other beers."
- gaius 17y agoAdvertising to men who drink alcopops or cider is very different, it's much less traditionally masculine and much more, ermm, metrosexual. I don't imagine there's much crossover.