The overarching problem here for Google is that they set an expectation of openness from the outset which in reality was probably an unreasonably high expectati

The overarching problem here for Google is that they set an expectation of openness from the outset which in reality was probably an unreasonably high expectation. As Google realized they need more control to provide a better user experience over time they have had to make moves that fall short of those expectations. Apple doesn't get this sort of flack because from the very beginning expectations were set that they would exert full control over iOS. So if they make a dick move no one is surprised. There is something to be said about how setting reasonable and even lower expectations is always a good route in all sorts of aspects of business. It leaves you options, room to improve, and it changes to those expectations are less jarring to fans and customers.