What's also particularly frustrating is that you have to wait 5-10 days after each one of these rejections (and there could be multiple before you finally get a

What's also particularly frustrating is that you have to wait 5-10 days after each one of these rejections (and there could be multiple before you finally get a revision live). So we're finding that for minor feature additions that on other platforms we build, ship, and tweak all within a 24 hour period, on iOS that iteration cycle is extended from hours to weeks (if the feature is even approved, which sometimes it is not). This consistently makes for a poorer experience on iOS than on any other platform. Apple should just make everyone's lives a lot easier (including their own) if they took the innocent until proven guilty approach that Google takes, rather than the guilty until proven innocent stance they currently abide by.