So why not educate users instead? Especially with the NSA/GCHQ spying still so recent. Firefox is already a power user's browser - the masses who just want a d

So why not educate users instead? Especially with the NSA/GCHQ spying still so recent. Firefox is already a power user's browser - the masses who just want a dumb facebook/youtube/twitter/gmail terminal mostly use chrome and will continue to do so, unaware and unconcerned with customisation and privacy issues (my parents use chrome, and didn't have any addons installed at one point (they now have adblock)). Firefox will never even catch up to where chrome is today in market share, let alone pass it, and I'm fine with that, as it's a browser for power users - customisable, privacy-respecting and more 'traditional' by giving users actual control over their experience and options to customise functionality and looks. To use beer as an analogy, Chrome is {Budweiser/PBR/Coors/Miller/etc}; Firefox is a craft beer. Yes, it's nicer, but not as accessible, and the majority of people neither know nor care as it's not their market.