You might want to become familiar with Overchoice. [1][2] [1] http://en.wikipedia.org/wiki/Overchoice http://en.wikipedia.org/wiki/Overchoice [2] http://www.te

You might want to become familiar with Overchoice. [1][2] [1] http://en.wikipedia.org/wiki/Overchoice http://en.wikipedia.org/wiki/Overchoice [2] http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_ch...