Regardless, I think the result was very positive. 70,000 phone calls is amazing especially for a first go at it. The Canadian openmedia.ca also had a campaign w

Regardless, I think the result was very positive. 70,000 phone calls is amazing especially for a first go at it. The Canadian openmedia.ca also had a campaign which is how I participated, so I'm sure the numbers are even higher globally. Experiment, analyze, tweak, repeat.