Silly but this could be part of it. Apple directs people that just make an app that is a phonegap wrapper of a website to just make a website. I have seen app

Silly but this could be part of it. Apple directs people that just make an app that is a phonegap wrapper of a website to just make a website. I have seen apps be rejected for just being website wrappers or webview apps without other integration points. The fact that it doesn't tie in any services is also sometimes a factor. Integration of iCloud, GameCenter, etc always make for an easier review time.