Well, programming in itself doesn't really have much entertainment value at least not for non-programmers. Heck even I as a programmer have looked into the code

Well, programming in itself doesn't really have much entertainment value at least not for non-programmers. Heck even I as a programmer have looked into the code of only a minority of the myriad libraries and applications I use or my applications depend on. But, if you create something that's appealing to a lot of people you have a good change of getting recognition for it, sometimes even more than you've bargained for. Just look at Dong Nguyen.