These campaigns need to be more creative and fun. The majority of youth today (a demographic with the most free time and incentive to participate) do not like

These campaigns need to be more creative and fun. The majority of youth today (a demographic with the most free time and incentive to participate) do not like making calls or writing emails. Also, the emotion created by most of these campaigns is doom and gloom. Dark colors, threatening symbols, scary acronyms, powerful shadowy figures, walls of text. Raising awareness or gathering support through fear based campaigns is not going to work. The media has run that cart into the ground long ago. The majority of people I know will be turned away or further made apathetic by these campaigns. Those of us who aren't, live in an awareness bubble. Here is an idea I came up with just now (so don't take it too seriously) - organize a huge public BBQ at the park nearest your local representative's office. People only vaguely interested in the cause would show up for good food and fun, and may contribute to the perception of success of the event, while possibly learning more about the cause in a non-threatening environment. The representative's office is right down the street should they wish to support the cause in person. If these BBQs, were every Friday at lunch or something, I would be there for sure every time. Now I am hungry. Errr... hungry to end mass surveillance... right. Maybe that idea is ridiculous, but the basic idea is that if you want people to spend time for a cause, it's easier if you let them have a good time while doing so. For passive participation, I believe selling t-shirts specifically designed for different audiences is one the best options, way better than changing an avatar or creating an online meme. Donate the proceeds to the EFF and open source crypto and networking projects, and it is a solid campaign. The messaging should be simple and direct, but not overbearing. The key is for the design to stand on its own regardless of the message it carries. 99% of people don't care about the message, they want a sick shirt. If anyone here is interested in making a shirt related to this cause, you can email me about your idea and I will do a quick concept design for you for free.