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Just a little marketing/human nature insight that someone will hopefully find useful: "Fighting back" works as a slogan in countries where people are fed up or
by mladenkovacevic 13y ago
Just a little marketing/human nature insight that someone will hopefully find useful:
"Fighting back" works as a slogan in countries where people are fed up or believe they have been abused long enough.
Americans are very placated and have an over-inflated sense of privilege. Calls to "fight back" sound like hard work that someone who already enjoys a comfortable life shouldn't have to do. I believe a better slogan might be something like "The day we reclaim our privacy" or "the day we renew our dignity" ... or something along those lines as long as the implication is that we are simply taking back what's rightfully ours.
- chc 13y agoI agree that "fight back" was unfortunate terminology, but I thought so for a different reason: It sounds like juvenile blustering. We weren't actually fighting anything — we were just making a few phone calls. Those who aren't interested in violence will be turned off by the hostile name and those who are interested in violence will be turned off by the fact that it's just phone calls.
- mladenkovacevic 13y agoRegardless, I think the result was very positive. 70,000 phone calls is amazing especially for a first go at it. The Canadian openmedia.ca also had a campaign which is how I participated, so I'm sure the numbers are even higher globally. Experiment, analyze, tweak, repeat.